Combating Ad-Fraud In Mobile Programmatic in 2017

Have you ever lost your wallet? Imagine how would you feel, if you ever lose your precious wallet packed with money, debit-credit cards, important visiting cards and not to forget the very personal family photo. Pathetic ! Well, I didn’t intend to make you feel that way, but each day an outright theft happens with your digital ad-spend.It is unfair, unfortunate and deceptive but a reality!

A study conducted by the association of national advertisers (ANA) in cooperation with White Ops, a fraud detection company, found that bots cause somewhere up to 70% of all video ad impressions and up to 30 % of all display ad impressions. The study projects $7.2 billion was lost due to ad fraud in 2016.

As an advertiser, affiliate or an agency; honestly one cannot afford to waste digital dollars, but the intent of not wasting a single penny on nuisance invalid traffic must be justified with your actions. MobiVisits stands against ad-fraud. To fight the endemic loophole of the industry, we reveal some of the top secrets of combating mobile ad-fraud in 2017.

Ignorance is bliss but only for fools!

Once in mobile, nobody wants to make a fool of himself, the best way to fight fraud is to remain active and informed about the industry. Awareness is the key! There are certain guidelines to prevent web fraud, which are quite relevant for mobile industry too. Make sure that your media buying team is aware of these basics.The following are some good sources to gain great insights:

 

 

Use your JavaScript as your watchdog

watchdog

How do you ensure the security of your home, when you are moving out? You use a lock, install security camera, burglar alarm then how can you take your campaign security for granted. Protect your digital investment using a piece of JavaScript, macros, URL parameters and different spy tools that will alert you if it sees any bot specific activity.

 

Look for the Clue: IPs and Performance Metrics

Data is intelligent, it speaks and shares the evidence of growth, performance and even fraud with you. Document your traffic analysis.Pay attention, if you see too many clicks, installs coming from the same IP, something is wrong.When analyzing installs, watch out for the empty fields for carrier, city or country.These are the red flags indicating you to take some action on your traffic by blacklisting such IP addresses.

 

A partner like MobiVisits which strictly adheres to industry guidelines is a perfect source to rely on. MobiVisits serves quality mobile traffic by running only non-incent inventory with transparency. We value our client’s money and protect it with our staunch algorithms and fraud protection cloud technology. We at MobiVisits believe that in a state of emergency, action is the best cure. Our fraud detection internal committee is doing great in earning the trust of our clients and retaining top-notch advertising brands with us by setting industry benchmarks. We are doing our part. Are you?

For more details about our DSP and latest updates on Ad-fraud, Industrial consultation, and updates, contact- support@mobivists.com

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All Set to Attend Ad:Tech,New Delhi, India.

Event Date:9-10 March 2017, Location: The Leela Ambience Gurgaon.

 

“ Consistent Actions Creates Consistent Results.” – Christine Kane

Following our efforts for success, growth, and expansion, MobiVisits is all set to attend India’s #1 marketing and media technology event, where marketing, technology, and media communities come together to share new ways of thinking and build strong partnerships.

Undoubtedly, ad:tech is an astounding gathering where MobiVisits is excited to explore the new business opportunities and showcase our remarkable features, new updates and interact with clients and business partners on the incredible land of India.

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With the launch of our upgraded User-interface that offers inventory tool, native advertising, easy to handle platform, MobiVisits is all set to connect with doyens of the mobile marketing industry, subject experts, thought leaders and representatives coming all the way from 31 different nations.

Pack your Bags; Give a High Five. 

Here Comes MobiVisits, Let’s Advertise on Mobile!

 Book your appointment with MobiVisits Today!

Are You Communicating with the Thumb Generation ?

The first thing my parents did when I was born; they posted my pictures on the social media. All of a sudden I was a star on Orkut, Twitter, Facebook, Instagram, Telegram. The name of their family groups and friend groups changed to “ New-Baby Born”, “ Congratulations Eric”, on Hike, Whats App and We chat. Inside my cradle, I was under a holy shock; What the heck this thumb-ups sign means? Now when I am old to this so dynamic, digitally sound human society, I have realized that I was a child born to the Thumb generation parents!

 

Probably this could be the way, how our children will introduce their novels. Welcome to the world of mobile-first generation. In 2017, it is merely impossible to imagine life without smartphones, gadgets and a virtual identity. On an average people have 20 mobile apps installed on their phones. 96% of smartphone owners use their devices to get things done. 70 % of these population who bought something in a store first turned to their smart devices for information related to their purchase. As a marketer, if I am still not on mobile. Man! I am making a huge mistake.

 

It is easy to access customers at anytime, anywhere at any moment but here lies a massive opportunity to impress them and make money or to create a poor image by poor advertising. The question is what attracts this thumb generation audience? How to grab their attention? What drives sales on mobile?

To answer all such questions, here are some key points to be kept in mind before advertising to this like-follow-chat generation of the mobile-savvy world.

Innovation Begets Money:

Innovation is not only driving money, it is driving brand image, fame and loyalty. People are attracted to new ideas, new products, new methods of advertising. Native ads, Video ads ruled the market for long and are still having a huge market but advertising is totally redefined by vlogging, influence marketing and other new concepts such as virtual reality and near-field communication. Innovation attracts the audience and hence money.

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Your Focus: Not Technology but Customer:

It is also about the way information is communicated. Almost all the smart marketers of the millennium are aware of the holistic view of a customer journey. They put their customer first. Understanding the intent and immediacy need of your audience and catering it in the right context results in better ROI from the digital marketing efforts. The thumb generation is curious and smart enough to do a lot of research before making purchase decisions. Thus focusing on their needs is still a key to good advertising.

 

Feed the Digital Hunger:

According to psychology today, 56 % of Americans who own a smartphone are having some form of mobile addiction. Data collected by a screen lock app say the average person unlocks his or her phone to check it 110 times a day. Some check it up to 900 times.

It sounds strange but it is even stranger if one fails to use this moment of opportunity to make an impact on the audience mind, a very powerful medium having a great potential to drive sales is left underutilized.

 

Key Takeaway:

It’s the age of “ Intellectual Advertising.” One needs to understand that at the end, effective marketing communication is all about connecting with people and influencing their behavior. Technology is an aid helping to accomplish this goal of making an impact on the human mind at the right moment of time.

Explore the power of refined mobile advertising with MobiVisits.

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Top 5 Smartest Advertisers of 2016.

 

More than $500 billion a year is spent on advertising worldwide and why not after all  great  researchers argue that advertising is the most powerful art form on Earth. According to ZenithOptimedia, spending on mobile advertising  would increase from 50 billion U.S. dollars in 2015 to 114 billion U.S. dollars by 2018. Mobile advertising is a booming industry with tremendous possibilities.

Entering into a new year, we thought about having a look at industry’s giant advertisers. Here is a list of the companies having highest advertising budgets and smartest mobile marketing mix.

Procter and Gamble:

p&g

P&G is the biggest advertiser on the planet. In 2015,P&G spent $4.6 billion on advertising, which was $900 million more than the next largest advertiser, and more than twice as much as all but six other companies. In 2016 too P&G has been very agile about purchasing media programmatic ally. The company shifted a huge amount of its advertising budget into digital advertising in response to better ROI they have received via new media campaigns.P&G has been quite innovative in its approach- #LikeAGirl Spot is one such example.

L’Oreal:

The NEW L'Oreal Paris Advanced Haircare Collection. (PRNewsFoto/L'Oreal Paris)

Spending a budget of $2.34 Billion, L’Oreal is the second biggest advertiser on our countdown. L’Oreal adopted a noteworthy change when it shifted its ad strategy and focused on creating an emotional connect with the customers instead of emphasizing its products as the beauty brand. It’s flashy ads played a crucial role in making the brand more memorable. L’Oreal went more personal going mobile with mobile apps.It went digital in china on a large scale and got great response.

General Motors:

GM

American multinational, GM, is definitely one of the most famous automotive brand in the world. With a budget of $2.15 billion for this year, General Motors maintained Its class apart image with it’s robust investment in marketing.Tim Mahoney, Chief Marketing Officer of Global Chevrolet and Global GM Marketing Operations Leader, agrees that brilliant marketing isn’t about budget, but about identifying your audience’s passion point. General motors while promoting its Chevrolet brand, expanded using the key strategy of including digital marketing in its marketing mix.

Johnson and Johnson:

j & J

Maintaining its budget way over the $2 billion mark, Johnson and Johnson with its ethical approach towards marketing moved towards digital advertising. The brand has been associated with promotions that inspire healthy living.They have been very active in real-time social media campaigning since 2014 and continuing the trend of innovating with time,J&J makes a move in our top 5 advertisers list.

Ford:

ford

With a plan to expand its internet marketing, Ford has come up as a leader in social media advertising. With their new media advertising efforts they have been very successful in engaging their customers.The Ford mobile banners are meant to drive consumers to their mobile site. They have been advertising smartly using  graphical, multi-page mobile ads  showcasing innovative designs and technology on the mobile phone.

2016 has been an year full of expansion, innovation and technological transformation for many advertisers who adopted with the advancing technology. Many successful brands used their marketing acumen in realizing the truth at an early phase. Consumers are going mobile, so should brands. With the advent of video advertising, native ads, near-field communication and augmented reality, advertising has a bright future. Almost as bright as the beautiful sunshine of a fine summer morning!

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What Makes It Tap In Mobile Advertising

 

On a leisurely Sunday, you are sitting at your home like a couch potato zapping channels with the speed of light. What made you PAUSE? The XYZ channel which grabbed your flicking attention had something appealing- an interesting story, an eye-catching visual, the perfect sound effect that instantly made you look into it. Now, let us shift focus to mobile and think from its user’s perspective and find out what makes it tap in mobile advertising!

Mobile as a channel is way faster and happening when compared to other media. According to  a report by e-marketer, Mobile accounted for more than half of digital ad spending in 2016. A new report from Juniper Research indicates that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019.

Grabbing the attention of your audience and influencing them to click and take interest in your product is the only challenge that stands between you and your revenue. At MobiVisits, we make that click happen for our clients by adopting simple yet subtle methods. Interested in knowing how we do it? Cool! This post is just for you.

Introducing 5-easy ways to win your audience in the mobile regime_

 

 

 

 

Businesswoman with smart phone

Know Your Audience:

What if I ask you to travel to Australia by your car and move from Sydney to Melbourne without using GPS or any kind of map? You may think I am mad! When you hesitate to travel without a plan, how can you run a successful advertising campaign without mapping your audience? The knowledge of audience’s need, interests, beliefs, mindset helps in selling the products more effectively. A thorough study of  target market helps to plan a campaign that results in higher CTR and conversions.

Mobile advertising will taste as sweet as a cupcake if audience analysis is done appropriately.Know my likes! show me what I like! Get likes! Child’s play only if you know how to use data.

 

Let your visuals work for you

It takes 4 key ingredients to make a mobile ad deliver performance for you.

  • A strong message                                      
  • An eye-catching illustration
  • A logo (or clear brand identification)      
  • A powerful “call-to-action”

An appealing message including images and illustrations  with promotion offers and discount coupons attract us all. Who fails to recognize a brand with a distinctive logo? An ad-copy featuring the hottest keywords, benefits of your product and USP can result in 3X more conversions. Use less words, to say more!

Time it for the Tap

Smoothen the purchasing trajectory of the consumer by timing your ads at the right moment of opportunity. With mobile comes speed and immediacy, right timing of your advertisement allows the consumer to interact with your brand in a conducive manner creating brand value and awareness. Features like frequency capping, day parting can be used to deliver the desirable impact.

KISS! Keep It Short and Simple

Remember! We are dealing with mobile screen, it is comparatively smaller. Too much complication in terms of content, design, graphics might deteriorate the user experience, if it is not mobile friendly. The message should be clear, crisp and candid. It is rude to force readers to read too much.

 

Use Complementary Ad-Formats

Mobile advertising allows you to use multiple ad-formats. Serve your users with the ad-formats which matches with your advertising goal and marketing strategy. Say for example- Use native advertising to share informative, user-relevant, industry specific content. If your product requires a demo, use a talking head video ad-format to engage your audience and simplify the explanation. Enhance in-ad engagement in rich media ads and encourage sign up by providing offers through creative concepts.

 

Marketing is still about observation and innovation. Learn from your mistakes, keep a close eye on your competitor’s strategies to adapt and improvise changes that leads to better results. How Nivea combined it’s  branding message with user relevant locator bracelet (Nivea case study) is a perfect  example of extraordinary usage of creativity with technical intelligence.

“All life is an experiment. The more experiments you make the better.”

                                                                                                                              – Ralph Waldo Emerson

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