Advertisers:This Christmas Go Merry with Mobile Advertising!

Keep watching and the time flies but festive shopping during Christmas season goes on.

With the advent of digitization, more and more consumers prefer online shopping. M-commerce is ruling the regime. According to eMarketer, retail m-commerce will account for one-third of total e-commerce in the US this year, and this share is expected to grow rapidly—surpassing 50% by 2021. Reports from previous years confirm that purchasing via mobile is the latest trend.

Purchase Trends| Source: eMarketer.com                         User Poll |Source: eMarketer.com

 

At MobiVisits, we tried to gather insights into consumer buying habits on mobile that can be significant for your Business and revenues.

User Poll about M-comm Apps| Source: eMarketer.com

While the reports from eMarketer explore the reason why mobile app users use M-commerce apps, the patterns revealed about consumer buying behaviour during the holidays by Google are astonishing.

 

  • The Liberal Suppershoppers are not Brand Freak: While 76% of mobile shoppers changed their mind about their choice of brand after a google search, 50% of them are open to the new retailers.

Source: Google

 

  • Mobile is the first window shopping Destination: 64% of mobile shoppers search on mobile for ideas before heading to buy in stores. Undoubtedly Smartphones are the first choice of users owing to the convenience and user experience they deliver.   

 

Image Source: Internet
Image Source: Internet

 

 

  • Q4 Reports High Time Shopping: According to a report published in Statista maximum consumers begin shopping during November, that prevails till first two weeks of December. The conversion rates jump to 30% on Black Friday when compared to CR on November 1.  

 

Consumer behaviour| Source- Statista.com

How To Exploit The Opportunity?

The big question is how to cook a golden bread from these consumer behaviour patterns, here is the recipe, here are some key takeaways.

  • Go Mobile With Mobile Ads to Drive Revenue: Smartphone shoppers spend 66% more than shoppers who buy from stores. If you are not advertising on mobile yet, you are missing out a huge marketplace.

Source: MobiVisits IMG

 

  • Engage the Audience with Moment Marketing: Personalisation is an influential weapon for mobile marketers. Customize the user experience using engaging ad formats such as rich-media ads, interstitials and influence the need and urge of shopping by showcasing the right ads at the right time to the right person.
  • Adopt a Strategic Approach to Compete: The good news is the open mindset of Mobile Users, who take interest in buying from a new Brand and products. These opportunities can be used to earn more dollars by combining technology with innovation. Precise targeting, campaign optimization, frequency capping, day parting are some of the most significant features that deliver tremendous results on our platform.

Let us break another good news, enhancing sales, generating performance, making better revenues and capturing the target audience is a piece of cake when MobiVisits is your Santa! With our user-friendly self-serve platform that offers all the essential, intelligent and differentiating features that advertisers need; even an amateur can drive sales like a pro.

Looking ahead to adopt a reliable and efficient ROI oriented approach? Connect with our Team.

Sign up Today!

Connect with us at support@mobivists.com

 

Are You Communicating with the Thumb Generation ?

The first thing my parents did when I was born; they posted my pictures on the social media. All of a sudden I was a star on Orkut, Twitter, Facebook, Instagram, Telegram. The name of their family groups and friend groups changed to “ New-Baby Born”, “ Congratulations Eric”, on Hike, Whats App and We chat. Inside my cradle, I was under a holy shock; What the heck this thumb-ups sign means? Now when I am old to this so dynamic, digitally sound human society, I have realized that I was a child born to the Thumb generation parents!

 

Probably this could be the way, how our children will introduce their novels. Welcome to the world of mobile-first generation. In 2017, it is merely impossible to imagine life without smartphones, gadgets and a virtual identity. On an average people have 20 mobile apps installed on their phones. 96% of smartphone owners use their devices to get things done. 70 % of these population who bought something in a store first turned to their smart devices for information related to their purchase. As a marketer, if I am still not on mobile. Man! I am making a huge mistake.

 

It is easy to access customers at anytime, anywhere at any moment but here lies a massive opportunity to impress them and make money or to create a poor image by poor advertising. The question is what attracts this thumb generation audience? How to grab their attention? What drives sales on mobile?

To answer all such questions, here are some key points to be kept in mind before advertising to this like-follow-chat generation of the mobile-savvy world.

Innovation Begets Money:

Innovation is not only driving money, it is driving brand image, fame and loyalty. People are attracted to new ideas, new products, new methods of advertising. Native ads, Video ads ruled the market for long and are still having a huge market but advertising is totally redefined by vlogging, influence marketing and other new concepts such as virtual reality and near-field communication. Innovation attracts the audience and hence money.

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Your Focus: Not Technology but Customer:

It is also about the way information is communicated. Almost all the smart marketers of the millennium are aware of the holistic view of a customer journey. They put their customer first. Understanding the intent and immediacy need of your audience and catering it in the right context results in better ROI from the digital marketing efforts. The thumb generation is curious and smart enough to do a lot of research before making purchase decisions. Thus focusing on their needs is still a key to good advertising.

 

Feed the Digital Hunger:

According to psychology today, 56 % of Americans who own a smartphone are having some form of mobile addiction. Data collected by a screen lock app say the average person unlocks his or her phone to check it 110 times a day. Some check it up to 900 times.

It sounds strange but it is even stranger if one fails to use this moment of opportunity to make an impact on the audience mind, a very powerful medium having a great potential to drive sales is left underutilized.

 

Key Takeaway:

It’s the age of “ Intellectual Advertising.” One needs to understand that at the end, effective marketing communication is all about connecting with people and influencing their behavior. Technology is an aid helping to accomplish this goal of making an impact on the human mind at the right moment of time.

Explore the power of refined mobile advertising with MobiVisits.

Sign up Today!