Mobile campaigns are served at the liberty of the advertisers, if you are managing your campaign using a self-serve platform like MobiVisits, you are not dependent on external variables unlike as in traditional media. Mobile advertising is performance driven, directed to a relevant set of audience.

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Mobile advertising offers a tremendous opportunity for startups and small business marketers. Work with mobile media partners that provide advertising technology that is flexible, self-serve and easy to use.

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 In Mobile advertising getting personal, being spontaneous and user-relevant is way more easy than traditional media or any other digital means of advertising.

While there is no doubt that advertisers have understood the importance of mobile marketing, 6in 10 marketers are still in doubt about using the asset of mobile advertising with its full potential.

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Undoubtedly, programmatic is complex but keeping a few points in mind can help make the best use of the advertising budget according

to Gaurav Soni, the head of ad-performance department at MobiVisits.

Here are some insider tips and techniques to derive best results.

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With the advent of programmatic advertising, mobile ad technology, and dynamic improvements every industry is becoming more consumer-centric. Strategies and decisions based on data are a sure shot way to make marketing more accountable and connect with consumers in a meaningful way.

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The new platform removes dependency on account managers completely in order to manage & control traffic making it easier for DSPs/ advertisers get great results using mobile advertising.

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